CAMPAIGN

BJP'S campaign as always has been much more tech savvy ( LED's , addressing people on cellphones et al ) ; much better use of the new media ( SMS , social networking sites etc. ). Congress has done only marginally better this time with an engineer being at the helm but is still not upto the mark. Besides, it has not been able to utilise its traditional strengths of audio canvassing and door to door campaign - for, these require much longer time which the party never had.